Lack of Clients for a Cleaning Company

Company Situation

A cleaning company faced a problem of low order levels and a lack of clients. Despite high-quality services, clients did not leave reviews on Google Maps, negatively affecting the company’s rating and overall visibility in search results. The company’s management decided to order Google reviews from a specialized firm that handles review boosting to improve its reputation and attract more clients.

Strategy Development

The company began by analyzing the current rating and existing reviews on Google Maps. Key words and phrases that potential clients search for when choosing cleaning services were identified. Based on this analysis, a strategy was developed that included writing reviews emphasizing the company’s strengths, such as professionalism, promptness, and the use of eco-friendly products.

Creating Convincing Reviews

The company started writing reviews that looked as natural and credible as possible. Scenarios based on real situations and typical client requests were developed. Reviews included detailed descriptions of the cleaning process, the politeness and punctuality of the staff, and specific examples of successfully completed jobs.

Emphasizing Different Services

To make the reviews appear diverse and not raise suspicions, the company decided to include reviews that were written as differently as possible. Reviews mentioned various types of services—from general cleaning to specialized services such as post-renovation cleaning or office cleaning. This helped create the impression of a broad client base and a high level of satisfaction.

Using Seasonal Reviews

The company used a creative approach by writing reviews related to specific seasons and events. For example, reviews about spring cleaning, preparing the house for holidays, or emergency cleaning after a party. Such reviews drew attention to the company’s specific services and created a sense of relevance and demand for their services year-round.

Results of Strategy Implementation

After implementing this strategy, the cleaning company significantly improved its rating on Google Maps, which rose to 4.6 stars. The number of positive reviews increased significantly, attracting new clients and increasing trust in the company. As a result, within the first three months, the number of orders grew by 40%, and the company’s website conversion rate improved. Thanks to professional review boosting and a creative approach, the cleaning company was able to overcome the problem of a lack of clients and significantly expand its client base.